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V I V I A N   G E O R G E


Hi, I’m Vivian. I am a Senior Service and Experience Designer at McKinsey and Company. I enjoy designing innovative products, services, and experiences that companies a data-driven perspective with user-centered design. My strengths lie in designing E2E solutions and propositions through deep customer research and service design. 


I completed my undergraduate education at The London School of Economics with a major in Geography and Economics, which provides an integrated, "big picture" approach to understanding the intersection of human, economic and spatial logics. My background also provides me with an analytical and data-driven perspective to design.


I consider myself to be a problem solver. Service Design is about mastering the art of understanding people, organizations, systems and the world around you, to craft unique solutions to problems. My approach to design is explorative, collaborative, and impactful. I personally believe without understanding the right problem, we can never have the right solution! I have explored design solutions to a variety of problems across sectors such as financial, medical technology, healthcare, retail and infotech services. 



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