V I V I A N   G E O R G E

APTAP 

ENTREPRENEURIAL JOURNEY PROJECT 
DATE
January- July 2018 
Imperial College London 
PARTNERS
ApTap
LOCATION

The Entrepreneurial Journey was in collaboration with Imperial College London and Royal College of Art to work with some executive MBAs and students at Imperial. I worked with, what is now a new fintech startup that is an all-encompassing bills and subscriptions tool that helps users control and optimise renewal payments, whilst leveraging the open banking regulations that have recently taken place. 

 

I came late in the process, as they were talking about the beginning phases of development and getting their MVP out for production. Prior to the MVP production, I helped validate their assumptions through 8 in-depth interviews which in turn consolidated their user type, and also helped them understand more about the user, their needs and current dilemmas. I helped synthesise their insights which allowed them to rethink their business model. I also assisted with writing their message architecture, redesigned their pitch deck, made their personas, helped design aspects of the website as well as the UX/UI for the app. I also conducted usability tests to validate prototypes and workflows. 

 

This project as a whole taught me a lot about dealing with individuals who are strangers to service design and how you go about explaining your value. It's about showing them design is not just about the visualisations.

Visit https://www.aptap.co.uk/